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Who can use OutReach

 
Any company with a large distributor network can benefit from the use of OutReach, e.g., FMCG, Pharmaceuticals, Mobile Telecommunications Providers, Automobile parts manufacturers companies, etc.

 

What can you expect from OutReach?
 
  • Track product movement at retail outlets on-line, accurately

  • Analyze trends of sales of all products across regions, areas, territories, etc.

  • Ensure adequate stock levels at stockists so that no order is ever lost to competitors because of shortage of items and unfulfilled orders

  • Define promotional schemes from a central location and distribute the same electronically to all the distributors

  • Measure outcome and cost effectiveness of promotions

  • Have measurable key performance indicators (KPI) for each region, area, territory, etc.

KEY BENEFITS

 
Visibility
 
  • Track product movement at retail outlets on-line, accurately

  • Increases the success rate of marketing and sales strategies by basing them on accurate secondary sales information

Analysis Using Built-in BI Tool

 
  • Analyze trends of sales of all products across regions, areas, territories, etc.

  • Monitor sales call coverage

  • Have measurable key performance indicators for each region, area, territory, etc. and track them against set targets

Monitoring of Schemes & Claims

 
  • Define promotional schemes from a central location and distribute the same electronically to all the distributors

  • Measure outcome and cost effectiveness of promotions

  • Removes revenue leakage resulting from misuse of promotional schemes and corresponding claims

Continuous Stock Replenishment

 

  • Demand forecasting based replenishment at distributors helps production planning and removes stock-outs at distributors

  • Ensure adequate stock levels at stockists so that no order is ever lost to competitors because of shortage of items and unfulfilled orders

Collaborative Planning, Forecasting & Replenishment

 

  • In today’s competitive market, when margins are under severe pressure, many organizations have found that a practice called Collaborative Planning, Forecasting & Replenishment (CPFR) brings compelling benefits. CPFR integrates a company’s core business processes with those of its business partners—brings tremendous benefits.

  • CPFR, as implemented in OutReach, ties demand planning and supply planning into one process. It enables sales team to arrive at a secondary sales plan based on monthly forecasted demand. For any change in the demand, the supply chain responds quickly by replenishing/adjusting the inventory throughout the supply network.

TWO DEPLOYMENT MODELS OF OUTREACH ENTERPRISE

 

I. Centrally Hosted Solution

 

OutReach is hosted out of a central data-center and all distributors access the system over the Internet using broadband connections. This removes the complications of maintaining a local system installed at each of the distributor’s location. The system automatically switches to off-line mode, whenever the Internet connection is not available and automatically synchs to the central database whenever the connection is back.

 
 

II. Central Sales Portal with Local Install at Distributors

 

OutReach can also be locally installed on a distributor’s computer. At a regular interval, typically at the end of each working day, relevant data is synched between the distributor’s local system and central system. This model works well in areas where distributors do not have reliable broadband connection.

OutReach Version 5.1 supports and works on MySQL database, Microsoft Windows Server and Linux 5.5, and Apache Tomcat 6.

OutReach Version 5.1 supports and works on Oracle Database 11gR2, Linux 5.5 and Weblogic 10.3.4.

 
 
     
 
 
 
 

OutReach Lite is a light-weight solution recommended in situations where the implementation of a complete Distributorship Management System like OutReach Enterprise at every distributor is not cost effective/feasible. It is used for tracking stock and sales of distributors from a central location over the Internet.

 
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